In a recent report from comScore, Inc. it was found that once a consumer lost confidence in a card that 55% used it less, 27% no longer used it, and 12% closed the account.
What has caused this? Though a series of both government regulations and economic factors the credit card industry has reacted by making a series of changes to their credit card terms and conditions.
“This past year has been very volatile in the credit card industry, both for issuers and consumers,” said Kevin Levitt, comScore vice president. “With the economic environment and regulatory mandates prompting issuers to make product adjustments, an already financially-sensitive consumer is responding with dissatisfaction and an increasingly negative perception of their card issuer. Understanding the current sentiment and common concerns among consumers will be critical to success over the next year”
Some of the changes that have taken place included increased APR/interest rates, reduced credit limits, or additional fees. Consumers have reacted to this by changing their spending habits or even defecting from the brand.